“You look after the people. We help people see the care.”
Photography, video & social media for care home groups
Help families seewhat makes yourcare homes special.
Your teams create moments worth sharing every day. We turn those stories into photography, video and social media that build confidence with families, support recruitment and give every home a consistent online presence.
Photography
Warm, natural, real people
Capturing daily routines, spaces, meals and staff with warmth and dignity.
Short Video
Tours, staff & family FAQs
Short, reassuring videos answering what families actually want to know.
Social & Trust
FB, IG & group LinkedIn
Consistent monthly posting and reporting, managed centrally with one contact.
Great care that familiessimply can't see online.
A home can deliver remarkable, compassionate care every day, but have an online presence that gives visiting relatives very little sense of the people, atmosphere or everyday experience.
Busy teams, inconsistent posting
Group marketing teams struggle to collect consistent content from busy home managers, so feeds go quiet for weeks.
Online presence misses the personality
A home can deliver excellent care but give families very little sense of the people, atmosphere or everyday experience.
Inconsistent standards across homes
Each home tells its own story in its own way, with no shared plan — making the group look uneven to families and staff.
You look after the people.We help people see the care.
Photography, video and social media that bring each home's personality to life — with one clear plan across your group, designed around the questions families actually ask.
Family confidence
Stories that answer the questions families actually have — compassion, dignity and everyday life.
Local visibility
Each home shows up clearly in its own community, with local relevance built in.
More enquiries
Tracked links to enquiry and visit-booking pages, so you can see what's working.
Recruitment support
Realistic day-in-the-life content that helps the right people picture working with you.
Example content
Stories that answerthe questions families actually have.
Each home needs its own stories and local relevance. Group templates make production efficient without producing identical feeds.
Manager introductions
Build familiarity and trust.
Meet the chef
Show the atmosphere.
“What happens on your first visit?”
Make the next step feel easier.
| Theme | Example content | Purpose |
|---|---|---|
| Meet the people | Manager introductions, staff stories, meet the chef | Build familiarity and trust |
| Everyday life | Activities, gardens, meals, visiting entertainers | Show the atmosphere |
| Family questions | “What happens on your first visit?” or “What can you bring from home?” | Make the next step feel easier |
| The care approach | Staff explaining how they learn someone's routines and preferences | Show how care is personalised |
| Working here | Staff development, recognition, realistic day-in-the-life videos | Support recruitment |
| Local community | School visits, charity events and local partnerships | Strengthen local connections |
| Family experiences | Approved testimonials and stories | Provide credible reassurance |
How it works
Review, plan, capture,edit, approve, publish & measure.
A clear, repeatable process that takes the workload off individual home managers.
- 01
Review
A Digital Media & Trust Review for each home — what's working, what families see today.
- 02
Plan
A group strategy and shared content calendar, with each home's own priorities.
- 03
Capture
Half-day content visits per home, scheduled across the group each quarter.
- 04
Edit
Photography and short edited videos, adapted for Facebook, Instagram and LinkedIn.
- 05
Approve
One central approval contact and a simple system for staff to submit photos between visits.
- 06
Publish
Eight original posts per home per month, plus four group LinkedIn posts on leadership and news.
- 07
Measure
Monthly reporting by home and a quarterly group review, with tracked enquiry links.
Group benefits
One media partner.Consistent standards.Every home's own personality.
For groups, the appeal is one media partner, consistent standards and less work for individual home managers — while each home keeps its own identity.
One contact
One media partner and a single central approval contact — less work for individual home managers.
Shared standards
Consistent quality and a shared content calendar across the whole group.
Individual identities
Each home keeps its own personality, stories and local relevance.
Clear reporting
Monthly reporting by home and a quarterly group review, with tracked enquiry links.
Your team stories come across really well at one home. There could be an opportunity to bring that same consistency across the group.
How we open conversations — leading with a useful observation, not a hard sell.
Packages
Group packagesfrom £2,250 per month.
One clear plan across your group. Plus VAT if applicable; advertising spend and travel outside the agreed area are additional.
Three homes
- Group strategy & per-home review
- One half-day content visit per home / quarter
- 8 original posts per home / month
- Facebook & Instagram publishing
- Shared content calendar & one approval contact
- Monthly reporting by home
Five homes
- Everything in the three-home package, plus:
- 4 group LinkedIn posts / month
- Staff photo & update submission system
- Quarterly group review
- Tracked links to enquiry, visit & careers pages
Ten homes
- Full group programme at scale
- Visits scheduled across all homes
- Consistent standards, individual identities
- Group-level reporting & review
- Lower effective cost per home
An easier first purchase — the three-home pilot
A defined three-month, three-home pilot at £2,250 per month plus £995 setup, with one half-day visit at each home during the pilot. Choose homes with different priorities — enquiries, recruitment and local visibility — agree starting figures and review the results before expanding. We don't promise occupancy increases; admissions also depend on availability, suitability, fees and the home's own enquiry handling.
Proof
Genuine PWM work —clearly labelled.
Examples below are drawn from Pixel Works Media projects. Where a piece comes from another sector, we say so. We'll build a documented case study with each new group, tracking enquiries, booked visits and suitable applications.
“The manager introduction video gave families a real sense of who we are before they even visited, Enquiries from social went up noticeably.”
Care home manager
Independent group, West Midlands · demonstration project
“Having one team handle every home's content meant our managers could focus on residents, not on filming and posting.”
Operations director
Regional care group · pilot programme
FAQs
Permissions, staff time,locations and more.
Book a conversation
Let's talk aboutyour group's content.
Book a care group discovery call. We'll review your homes' current online presence and talk through how a consistent plan could work across your group.
- A focused 30-minute call about your homes' current content and marketing
- We'll follow up with a tailored proposal — including the three-home pilot
- No obligation, and no resident information needed
Before a family visits,they’ve already met you online.
Great care happens behind closed doors. Social media is what lets families feel it from the outside — the people, the warmth, the everyday moments that a brochure can’t capture. Done consistently, it turns a quiet online presence into the reason a family picks up the phone.
Why it works
“It’s not about going viral. It’s about being the home that feels familiar and trustworthy the moment a family starts looking.”
Families research before they call
When someone starts looking for a home for someone they love, they scroll first. A warm, human presence online is the first impression — showing the people, the atmosphere and the everyday before a visit is ever booked.
One story, many touchpoints
A single half-day content visit becomes weeks of posts — adapted across Facebook, Instagram and group LinkedIn. Eight original pieces per home, not eight times the work.
Recruitment starts on the feed
The right staff picture themselves working with you from what they see. Realistic day-in-the-life content shows the culture and the care better than any job advert.
Trust builds over time
Consistency is the point. A feed that grows quietly — answering family questions, showing the team, marking the seasons — tells families you're attentive, present and proud of your care.